January is known as the best time of year to shop for linens but why? How did these annual savings on sheets, bedding and more come to be?
The story starts at Wanamaker’s in Philadelphia. John Wanamaker was no stranger to innovations. His department store was among the first and he was a pioneer in retail marketing. He also invented The White Sale.
Many people assume it’s called a “White Sale” because the new year is often associated with the rebirth of motivation and renewal. Layering your home with clean white linens and bedding is an easy way to feel refreshed.
While we think this is a beautiful symbolic answer, the reason is actually much simpler. When Wanamaker first advertised his White Sale, linens were mostly white. And so, the name became associated with an iconic annual sale for bedding and linens! Even though the real reason was because of the color options available, or lack thereof, it’s important to find what motivates you to start fresh or to keep going. January has become synonymous with starting anew, but it’s never too late or too early to begin a journey to a healthier, happier you!
Shop our Annual White Sale here and find better sleep in 2023.
Original Performance Down Alternative Side Sleeper Pillow
Description Details Care Do you spend sleepless nights pillow flipping, or flipping yourself from side to side, searching for a cool, comfortable spot to lay your head? Then, our ORIGINAL PERFORMANCE Down Alternative Pillow for Side Sleepers is the solution… read more
Original Performance Down Alternative Stomach/Back Sleeper Pillow
Description Details Care Cool, breathable, adaptable - the ORIGINAL PERFORMANCE Down Alternative Pillow does it all. Utilizing our cool-to-touch, moisture-wicking ORIGINAL PERFORMANCE fabric combined with phase changing Cell Solution® CLIMA fill in the outer removable cover, this pillow provides optimal… read more
Original Performance Mattress Pad
Description Details Care Technology and performance were top of mind when designing our Original Performance Mattress Pad. Starting from the surface, we combined our breathable, moisture-wicking Original Performance fabric with hypoallergenic CoolX™ fiber fill technology to keep you cool and… read more
Original Performance All Season Comforter
Description Details Care STOCKING SOON! Sign up for a back in stock notification to be alerted!Snuggle up with our All Season comforter! This lighter-weight comforter is designed to keep you warm without overheating, making it perfect for year-round comfort.Our All… read more